With a history of more than 90 years, Hogewoning became a market leader
in designing and distributing natural decorations, all “inspired by nature”.
The history of the company goes back to 1926, the year in which Willem Hogewoning, grandfather of the present owner, started his own dried flower business at the age of 21. Sales initially took place through the flower auctions. Later on the assortment of dried flowers was expanded by means of import of different species from many countries.
The product lines Natural Decorations, Home Decor and Hobby items are all “inspired by Nature”. From the seventies, the company became a professional export-oriented organization and started an unprecedented period of growth, with the whole world as its market. At the present time Hogewoning also imports a large range of products from all over the world.