About Hogewoning

Wholesaler of home accessories. Importer of home decorations. Supplier for the mass market. A family company.

Hogewoning has been the wholesaler of home decorations and hobby items for nearly a century. We design, produce and supply home accessories for the volume trade and medium-sized retailers. We do this efficiently, carefully and as sustainably as possible. We come from a long tradition of dried flowers, dried materials and items for florists. That means unparalleled knowledge of materials, origins and the industry. For each customer group, we have a distinct range: from exclusive lifestyle home accessories to home deco for the volume trade.

Hogewoning in a nutshell:

We are good at customization and distribution for the volume market and retailers.

We do not keep stock but respond to trends through continuous product innovation.

Hogewoning is known for its quality, reliability and durability.

Our team is at your service with expert advice. 'Can't do' does not exist for Hogewoning.

We are good at customization and distribution for the volume market and retailers.

We do not keep stock but respond to trends through continuous product innovation.

Hogewoning is known for its quality, reliability and durability.

Our team is at your service with expert advice. 'Can't do' does not exist for Hogewoning.

Custom-made for the mass market

Hogewoning distinguishes itself not only with the quality of its products, but also with the service and capabilities we offer our customers. Our home accessories and decorative items can carry a customized label if purchased in sufficient quantities. Department stores, retail chains and DIY stores can thus easily market their own private label with unique packaging.

But Hogewoning goes beyond that. We have nearly a hundred years of experience and worldwide contacts. We know exactly where to get the best products made at a good and fair price. You have a wish? We carry it out. We can design, produce and deliver items exactly to your specifications on time. That reliability is the added value our customers can count on.

Worry-free distribution

Hogewoning understands very well that logistics must also be in order. That is, careful, efficient and, above all, on time. We have optimized our entire distribution network. We work together with reliable partners. So that we can deliver what we have promised you.

How we work

We constantly adapt our range of home accessories and decorative items to the latest trends and specific needs of our customers. That means we don’t keep stock. Instead, we opt for continuous product development, keeping our collection “alive. We can quickly design, produce and deliver new products. As a result, our home accessories continue to attract and hold attention.

Our people

Hogewoning employs a close-knit team of hard-working professionals who have both feet firmly on the ground. Between the departments there are short lines. Our shared passion is making beautiful products with that characteristic ‘Hogewoning touch’.

Our stylists and brand managers put together a surprising collection twice a year. In doing so, they can draw on an extensive network of talented creative professionals who design home accessories exclusively for Hogewoning.

Our sales managers are our clients’ sparring partners. They think proactively with you and provide expert advice on putting together your collection, customization options or opportunities to strengthen your brand.

Hogewoning is originally a family business. We support one another, and initiatives and good ideas are valued.

Interested in working at Hogewoning? Check out our vacancies >>

Colleagues in China and India

Hogewoning has two of its own procurement offices in China and a support center in India. Some Chinese colleagues have been working at Hogewoning for 20 years. They supervise production and ensure timely delivery.

The Covid-19 pandemic once again highlighted the value of good cooperation with our colleagues in the Far East procurement offices. Our overseas colleagues follow the latest trends closely and ensure that Hogewoning is always able to put together an innovative collection of home accessories and decorations. Even when foreign travel is not possible. Major retailers take advantage of this and have recently, more than before, embraced Hogewoning as a partner and supplier.

Sustainable wholesaler

Sustainability goes beyond climate for Hogewoning. We consider the well-being and health of people who make our products at least as important.

Many of our products are made in China and India. We work closely with our colleagues and suppliers in those countries. Purchasing office colleagues keep an eye on our standards and values. They make sure that all items are of a consistently high quality and are made in a sustainable, fair way.

Our customers and brands

Hogewoning serves many market segments. We do that consciously. On the purchasing side, this way we oversee the complete supply. From highly exclusive to competitively priced products for the volume market. But regardless of the segment: all our items are top quality. Buyers recognize the “Hogewoning touch” that makes our products unique. We are the market leader in both design and distribution for a reason.

We have a different range of products for each customer group. We score high marks with medium-sized retailers and consumers with our lifestyle collection House of Nature. Our Brand HGW Interior Decorations was designed specifically for the volume market. Creative people are delighted with the extensive assortment of Hobby & Craft items from Hobby Flora. And florists and garden centers can rely on the quality of Hogewoning Seasonal, our brand of spring and Christmas decorations and natural accessories for the most beautiful floral arrangements.

Othmar Decorations and Hogewoning join forces for extensive cooperation

Othmar Decorations and Hogewoning are proud to announce a strategic cooperation. With this cooperation, we combine expertise and strengthen our position in the decorative products market. Leveraging each other’s strengths, we are committed to offering innovative products, a wide range of the highest quality decorative products and better service for our customers.
Othmar Decorations and Hogewoning consider each other the ideal partner to realise new growth opportunities and provide customers with premium quality products. The cooperation marks an important step in the development of both companies. Our shared vision is to serve customers even better with unique decorations.

Othmar Decorations

For more than 25 years, Othmar Decorations has been leading in developing (decorative) products for florists and wholesalers and is known for its premium Christmas baubles. With years of experience and a wide product range, Othmar Decorations is a reliable partner for its clients.