About Hogewoning

With a history of more than 90 years, Hogewoning became a market leader in designing and distributing natural decorations, all “inspired by nature”.

Don’t look elsewhere when you want the latest trends! Besides, our products play an important role in the home decoration market. We approach the market in an innovating way and we are your strategic supply partner.

Business segments

As an important distributor, Hogewoning uses catalogues, trade shows, internet and a network of sales representatives to sell to a wide range of customers. Continuous product development, superior understanding of the market and professional logistics enable us to fulfill the wishes of our clients.

Hogewoning customers are wholesalers, department stores, exporters, gift shops and garden centers all over the world. In addition: Hogewoning also designs and manufactures exclusive products for sales under private label for chain stores and retailers all over the world.

Trends and designs

Hogewoning is well known for its creative designs, innovative use of natural materials and exceptional quality. We have a team of designers and a network of talented independent creative people who develop home decoration exclusively for Hogewoning.

Colleagues in China and India

Many interior decoration products come from China, where manufacturers and suppliers of parts work together seamlessly. Hogewoning maintains two purchasing offices in China, with a total of eight employees, and a support centre in India. Some colleagues there have been at Hogewoning for more than 20 years. These colleagues oversee all production and make sure deliveries run on time, products are properly packaged, and our logistics operations are efficient. In addition to this, they monitor our standards and values. As well as insisting on exceptional quality, we also enforce sustainability standards, which is about more than just the climate. We consider the well-being and health of the people who make our products to be at least as important.

The Covid-19 outbreak has reinforced to us the importance of our short lines of communication with our purchasing offices in the Far East. Our colleagues there keep on top of the latest trends and, at a time when there are restrictions on travel, they make sure that we can assemble an innovative collection. In recent months, we have been approached by more big retailers than ever before. Without travelling to the Far East, we are able to put together a fantastic collection and have products custom-produced at a very keen price.


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