About Hogewoning

Wholesaler of home accessories. Importer of home decorations. Supplier for the mass market. A family company.

For nearly a century, Hogewoning has been the trustedwholesale trader in home decoration and hobby articles. We design, manufacture and supply home accessories for volume trade and mid-sized retailers. We do this efficiently, carefully and as sustainably as possible.

We come from a long tradition of dried flowers, dried materials and items for florists. That means unparalleled knowledge of materials, origins and the industry. For each customer group, we have a distinct range: from exclusive lifestyle home accessories to home deco for the volume trade.

Hogewoning in a nutshell:

We are good at customization and distribution for the volume market and retailers.

We do not keep stock but respond to trends through continuous product innovation.

Hogewoning is known for its quality, reliability and durability.

Our team is on hand to provide you with expert advice. ‘Can’t’ isn’t in our vocabulary.

We are good at customization and distribution for the volume market and retailers.

We do not keep stock but respond to trends through continuous product innovation.

Hogewoning is known for its quality, reliability and durability.

Our team is on hand to provide you with expert advice. ‘Can’t’ isn’t in our vocabulary.

Custom-made for the mass market

Hogewoning distinguishes itself not only with the quality of its products, but also by the service and possibilities we offer our customers.
With sufficient purchase, our home accessories and decorative items can be given a custom label. Department stores, chain stores and hardware stores thus easily put their own house brand with unique packaging on the market.

But Hogewoning goes beyond that. We have nearly a hundred years of experience and global contacts. We know exactly where to get the best products made at a competitive and fair price. You have a wish? We execute. We can design, produce and deliver items exactly to your specifications on time. That reliability is the added value our customers can count on.

Worry-free distribution

Hogewoning understands very well that the logistics have to be just right: careful, efficient, and – above all – on time. We have worked hard to optimize our entire distribution network and we collaborate with reliable partners so that we can deliver what we promised.

How we work

We constantly adapt our range of home accessories and decorative items to the latest trends and specific needs of our customers. That means we don’t keep stock. Instead, we opt for continuous product development, keeping our collection “alive”. We can quickly design, produce and deliver new products. As a result, our home accessories continue to attract customers’ attention and keep them interested.

Geschiedenis Hogewoning_Brands
Geschiedenis Hogewoning_Brands

Our people

Hogewoning employs a close-knit team of hard-working professionals with both feet on the ground. There are short lines of communication between the departments. Our shared passion is making beautiful products with that distinctive “Hogewoning touch’.

Our stylists and brand managers put together a surprising collection twice a year. In doing so, they can draw on an extensive network of talented creative professionals who design home accessories exclusively for Hogewoning.

Our sales managers are our clients’ sparring partners. They think proactively with you and provide expert advice on putting together your collection, customization options or opportunities to strengthen your brand.

“You can tell it’s originally a family business. Nobody feels better or above anyone else, and we really help each other when needed. Initiatives and good ideas are valued. You also get plenty of space and freedom.”

- Nicole van Steijn, Hobby Flora brand manager

Colleagues in China and India

Hogewoning has two of its own procurement offices in China and a support center in India. Some Chinese colleagues have been working at Hogewoning for 20 years. They supervise production and ensure timely delivery.

The Covid-19 pandemic has once again emphasized the value of good cooperation with our colleagues from the purchasing offices in the Far East.
Our foreign colleagues closely follow the latest trends and ensure that Hogewoning can put together an innovative collection of home accessories and home deco time and again.
Even when foreign travel is not possible. Major retailers benefit from this and have recently, more than before, embraced Hogewoning as a partner and supplier.

Onze Missie: Natuurlijke Home Decoraties en Duurzaamheid
Onze Missie: Natuurlijke Home Decoraties en Duurzaamheid

Sustainable wholesaler

Sustainability goes beyond climate for Hogewoning. We consider the well-being and health of people who make our products at least as important.

Many of our products are made in China and India. We work closely with our colleagues and suppliers in those countries. Purchasing office colleagues keep an eye on our standards and values. They make sure that all items are of a consistently high quality and are made in a sustainable, fair way.

Our customers and brands

We made a conscious decision to cater to many market segments. On the purchasing side, this way we oversee the complete supply. From highly exclusive to competitively priced products for the volume market. But regardless of the segment: all our items are top quality. Buyers recognize the “Hogewoning touch” that makes our products unique. We are the market leader in both design and distribution for a reason.

We have a different range of products for each customer group. We score high marks with medium-sized retailers and consumers with our lifestyle collection House of Nature. Our Brand HGW Interior Decorations was designed specifically for the volume market. Creative people are delighted with the extensive assortment of Hobby & Craft items from Hobby Flora. And florists and garden centers can rely on the quality of Hogewoning Seasonal, our brand of spring and Christmas decorations and natural accessories for the most beautiful floral arrangements.

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